TAFE OTEN - CREATIVE CAMPAIGN & DIGITAL ACQUISITION

Communication

TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.

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Work

We design and build technology product and platforms that understand the needs and behaviour of people so that your business or brand can genuinely engage with them.

  • ALL
  • APP-DESIGN
  • APP-DEVELOPMENT
  • BRANDING
  • DESIGN
  • EDITORIAL
  • ENGINEERING
  • MARKETING
  • MARKETING-CAMPAIGN
  • PACKAGING-DESIGN
  • SHOPIFY-CUSTOM-DESIGN
  • TECHNOLOGY
  • VIDEO
  • WEBSITE-DESIGN
  • WEBSITE-DEVELOPMENT