WILD ONESIE WEEK

Project

ACTIVATION

33BONDI partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).

WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.

We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.

Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.

  • DELIVERABLES

    Advertising, Branding, Social media

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