Jaxsta

The Client

Jaxsta is the perfect example of what insight and tenacious can realise, an entirely new concept required directly as a result of the digital era. Now listed on the ASX, Jaxsta has identified and now realised how to fix the massive loss of accurate music credits due to the digitisation of music. Amazingly, and through many years of toil, this startup has created a global database of actual, official, supported data in partnerships with all major music labels Universal, Sony and Warner, and independent publishers.

The Solution

Jaxsta required an evolution of brand strategy - the first stage was to create a brand mark and brand story that Jaxsta could utilise for all communication - we arrived at what we call the data wheel. This wheel enabled the colour categories of music to come to life and then support with the brand purpose message of EVERY NOTE COUNTS.

“I can say with hand-on-heart that from the outset, 33BONDI have demonstrated an empathy and capability to understand and present Jaxsta in a way that as a founder and CEO, I had only hoped a partner would be able to deliver. Time and time again they nail it creatively."

Jacqui Louez Schoorl, Founder and CEO, Jaxsta

What We’ve Done